Atolls operates a portfolio of consumer-facing digital platforms that connect shoppers with deals, cashback, coupons, and community-driven buying insights. Founded in Munich in 2012 as CupoNation and rebranded in 2024 from Global Savings Group, the company describes itself as Europe's largest shopping engagement platform, with brands including hotukdeals, mydealz, iGraal, and Coupons.com among its properties. Its platforms span more than 20 markets and 13 offices worldwide, and the company reports that hundreds of millions of people use its digital destinations each year.
The business sits at the intersection of e-commerce, affiliate marketing, and online community. On the consumer side, its platforms help shoppers find savings and peer-sourced recommendations across the purchase journey, from discovery through to checkout. On the commercial side, Atolls gives more than 12,000 brands and retailers a channel to reach shoppers who are actively considering a purchase. Revenue flows through affiliate partnerships, digital advertising, and related arrangements with those brand partners.
The company employs over 1,000 people and has grown through a combination of organic expansion and acquisitions. Its technical domains include coupon and cashback systems, shopper journey optimisation, partner marketing infrastructure, and the user-generated content and community features that distinguish properties like hotukdeals and mydealz from straightforward deals aggregators. Remote and distributed roles feature across its international footprint, with teams spread across European hubs and beyond.